The Art of Selling Art (2nd Ed.) 


The revised and enlarged edition of The Art Of Selling Art teaches you • the Key Strategies of Selling Fine Art • How to Read and Effectively Deal with Client Personality Types • Specific Selling Strategies • and the Language of Fine Art Retailing.


The author is a Fine Art Business Development Consultant. She teaches sales techniques to gallery personnel in both public and private seminars. Her methods have enabled them to achieve sales increases of 30% to 200% within 6 to 24 months. The substance of her $595 seminar is contained in this book.  This book has become required reading in many galleries around the world.  Over 45,000 books are in print; the best selling book of its genre for over fifteen years.  

When we started working together, I had over twenty years of experience selling fine art and already grossed seven figure art sales revenues per year.  But in just one year of working with you, I doubled my sales! This just goes to show - that you can teach an old dog new tricks!

Mark Smith, Co-Owner, Greenhouse Gallery of Fine Art


Every single art consultant at least doubled their sales... and one quintupled!


Michael Azevedo, Former General Manager , Lahaina Galleries

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© 2015 by Dr. Zella Jackson Hannum. Proudly created with

The Art of Creating Collectors

The Art of Creating Collectors assists gallery owners, art consultants, and artists who sell their own artwork with creating repeat buyers for a lifetime of business. It provides tried and proved strategies that compliment the tactics recommended in its the best selling companion book, The Art of Selling Art.